Auto Insurance in Green Bay, Wisconsin

Green Bay drivers pay $1,100–$1,650 annually on average, slightly below Wisconsin's state average due to lower congestion and theft rates than Milwaukee. Rates vary by proximity to Highway 41 and neighborhood claim history.

White car with severe front-end collision damage showing crumpled hood and broken headlight after accident

Updated March 2026

See all Wisconsin auto insurance rates →

What Affects Rates in Green Bay

  • Highway 41 serves as the primary north-south artery for Green Bay commuters, connecting Fox Cities workers to Lambeau Field employment zones and northern suburbs. Higher commute miles on this corridor elevate rates for drivers in Ashwaubenon, Allouez, and De Pere who depend on it daily. Stop-and-go traffic near the Highway 172 interchange increases rear-end collision frequency during peak hours.
  • Green Bay's position on the western shore of Lake Michigan creates localized lake-effect snow bands, particularly in east side neighborhoods near the bay. Webster Avenue and East Mason Street corridors see higher winter claim rates due to black ice and reduced visibility. Comprehensive coverage claims spike December through February with an average of 45 inches of annual snowfall.
  • West side subdivisions in Howard and Bellevue show lower theft and vandalism rates compared to older central city neighborhoods near Downtown and the Broadway District. The east side near University Avenue experiences higher vehicle break-in rates, affecting comprehensive premiums. Zip code 54301 typically sees 15-20% higher rates than 54313 in Bellevue.
  • Lambeau Field hosts eight regular season games plus potential playoffs, creating predictable traffic surges on Oneida Street, Lombardi Avenue, and Holmgren Way. Collision rates increase 30-40% on game days in the Ashwaubenon area. Insurers factor this seasonal risk into rates for drivers living or working near the stadium district.
  • Brown County's uninsured motorist rate sits near 12%, slightly above Wisconsin's 10% average. Highway 29 and Highway 54 corridors see higher uninsured driver involvement in accidents. Uninsured/underinsured motorist coverage is essential for drivers commuting toward Shawano or Oconto on rural highway segments outside city limits.

Coverage Options

Cost estimates are based on available industry data and vary by driver profile. These are not insurance quotes.

Liability Insurance

Wisconsin requires 25/50/10 minimum coverage for bodily injury and property damage.

Full Coverage

Combines liability, collision, and comprehensive with higher limits than state minimums.

Comprehensive Coverage

Covers non-collision damage including weather, theft, vandalism, and animal strikes.

Uninsured Motorist Coverage

Protects you when hit by drivers without insurance or inadequate coverage.

Collision Coverage

Pays for vehicle damage from accidents regardless of fault.

Liability Insurance

Essential for Highway 41 commuters facing elevated rear-end collision risk during Fox Cities rush hour traffic.

$450–$750/year

Estimated range only. Not a quote.

Full Coverage

Recommended for vehicles parked outdoors during Green Bay's severe winter months with frequent ice and snow damage.

$1,400–$2,100/year

Estimated range only. Not a quote.

Comprehensive Coverage

Critical for bay-effect snow damage and higher deer strike rates on Highway 54 and Highway 57 approaches to the city.

$250–$450/year

Estimated range only. Not a quote.

Uninsured Motorist Coverage

Brown County's 12% uninsured rate makes this important for drivers on Highway 29 and rural connector roads.

$150–$300/year

Estimated range only. Not a quote.

Collision Coverage

Valuable given game day traffic spikes near Lambeau Field and winter ice conditions on Webster Avenue.

$500–$850/year

Estimated range only. Not a quote.

Nearby Cities

AppletonDe PereAshwaubenonManitowocSheboygan

Frequently Asked Questions

Get Your Free Quote in Green Bay, Wisconsin